Some real estate agents call the use of scents to sell a home the ‘Scentmosphere’ of that particular property. Here is why it may be important to the sale of your home!
When trying to sell a house, tidiness and a pleasant smell are up there when ensuring prospective buyers are impressed. The fragrance of home baking and freshly brewed coffee have long been thought to be the perfect combination of odours, but it seems tastes have changed. Now, the best way to guarantee interest is to ensure an exotic blend of white tea and fig are on offer to a buyer’s nostrils.
Property experts claim homes featuring this mixture of smells have sold so quickly, one major housebuilder is now planning to feature the scent in all of its properties. Until now it has been traditional to brew up a pot of coffee, bake bread or put out freshly cut flowers when prospective buyers come to look round a home. This was because these smells are said to create a welcoming feel, plus they cover up any pets smells or cooking aromas. However, it seems a cocktail of white tea and fig works best, particularly in new builds.
According to the research, this is because it’s difficult to replicate a ‘homely, lived-in feel’ in a building with minimal furniture or decoration. Luxury housebuilder Millgate commissioned aroma experts ScentAir to create the perfect smell for its showhomes. Millgate sales and marketing boss Jonathan Cranley said: ‘We do believe scent is a powerful way to connect on emotional and memorable levels with our customers, forging a greater association when a buyer first walks into a home. ‘After extensive testing and consideration, we selected the white tea and fig scent for our homes as the blend creates a soothing, luxurious environment.’ The smells are subtle enough not to put buyers off, and are fresh enough to match the fresh and clean design of the new homes.
‘From its roots in China, white tea is renowned for its health benefits, while fig exudes a sophisticated yet subtle scent which appeals to our buyers,’ continued Cranley. Since using the fig and tea scent in its properties, the company claims to have sold eight flats for up to £800,000 each, and six homes costing up to £4.25 million, in ‘just a few weeks.’ Jonathan Cranley added: ‘The response to the scent from visitors has been so positive in fact that we are now introducing ScentAir to all our developments. ‘Using more of our buyer’s senses to form a bond with a home could play a vital role in the buying process.’
Using a judicious approach to selling with scents can work wonders to a potential buyer who wants to feel what it would be like to live in your home. By eliminating the unpleasant odors and introducing some subtle aromas, you could find that your home sells in no time.